Keenan
Branding
Keenan is Poincaré’s branding strategist, known for distilling stories with depth, soul, and cultural resonance. With a background spanning design, advertising, and brand strategy, he brings a rare blend of intuition and strategic clarity to every project.
His portfolio includes leading brand narratives for global names like Starbucks, 50 Best Bars Asia, and Despesques (Michelin event), as well as sustainability-driven initiatives such as Green School Bali. Beyond branding, Keenan is deeply connected to Southeast Asia’s creative scene, serving as a visual and narrative advisor on major cinema productions, often collaborating with his sister, actress Pevita Pearce.
His work bridges continents, disciplines, and industries — crafting brands that are both culturally grounded and built to last.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 141 72" xmlns="http://www.w3.org/2000/svg"><g d="M 0 71.04 L 0 0 L 140.29 0 L 140.29 71.04 Z M 46.59 29.48 C 46.03 28.92 45.13 30 44.88 30.47 C 44.45 31.29 44.45 31.98 44.66 32.88 C 44.86 32.93 44.91 32.81 45.03 32.69 C 45.49 32.22 47.18 30.07 46.59 29.48 Z M 106.77 10.34 C 106.63 10.47 106.24 10.01 106.17 9.89 C 105.49 8.67 106.29 7.12 106.4 5.86 C 106.63 3.16 105.46 1 102.46 1.79 C 97.91 2.99 94.18 8.57 91.85 12.38 C 88.84 17.31 86.38 22.71 83.87 27.92 C 83.84 28.17 83.87 28.08 84.05 28.1 C 84.76 28.19 85.83 28.08 86.63 28.1 C 90.69 28.21 95.58 28.85 97.81 32.72 C 100.5 37.39 96.8 41.38 92.22 42.28 C 89.47 42.82 82.26 42.8 83.16 38.36 C 83.67 35.86 89.28 34.01 91.5 34.5 C 92.46 34.71 92.11 35.45 91.39 35.81 C 89.68 36.65 86.98 36.34 86.09 38.47 C 84.65 41.91 90.71 41.48 92.57 41.03 C 98.17 39.69 98.88 34.11 93.95 31.19 C 90.56 29.18 86.74 29.68 83.01 30.12 C 81.52 33.08 80.34 36.19 78.99 39.21 C 76.82 44.08 74.5 50.29 71.93 54.81 C 67.64 62.36 62.15 60.14 54.78 59.59 C 40.77 58.53 26.77 57.06 12.91 54.79 C 9.56 54.24 5.42 53.6 2.5 51.85 C -2.29 48.97 0.83 42.78 3.7 39.62 C 9.41 33.33 24.91 24.94 33.07 22.44 C 35.04 21.84 38.67 20.42 39.92 22.76 C 41.56 25.82 38.67 29.53 37.97 32.5 C 37.3 35.37 39.89 35.48 41.94 34.63 C 42.27 34.49 43.56 33.89 43.57 33.58 C 42.82 31.93 43.2 29.89 44.55 28.67 C 47.79 25.75 49.44 29.33 47.1 32.45 C 46.55 33.18 45.93 33.5 45.42 34.17 C 45.48 34.5 47.09 35.5 47.31 35.96 C 47.54 36.45 47.07 36.48 46.7 36.45 C 45.82 36.39 44.91 35.37 44.23 34.87 C 41.45 36.81 35.36 38.23 35.99 32.85 C 36.3 30.23 39.54 27.63 38.64 24.9 C 37.82 22.41 34.03 23.61 32.18 24.14 C 25.94 25.92 19.29 29.97 13.86 33.51 C 9.97 36.05 5.42 39.06 3.04 43.15 C -2.29 52.33 10.66 52.74 16.57 53.58 C 30.45 55.57 45.22 57.57 59.18 58.5 C 62.01 58.69 65.48 58.86 67.8 56.96 C 69.48 55.59 71.15 52.2 72.08 50.22 C 75.12 43.72 78.6 36.3 81.13 29.63 C 81.59 28.41 82.03 28.01 81.39 26.73 C 79.7 23.4 74.2 22.87 70.93 23.23 C 64.33 23.95 57.86 27.97 54.28 33.53 C 53.85 34.2 52.61 36.82 52.17 37.06 C 51.56 37.38 50.96 37.03 51.07 36.34 C 51.29 34.95 52.87 32.43 53.78 31.32 C 56.11 28.46 61.75 24.5 65.24 23.3 C 69.42 21.86 77.53 21.01 81.1 24.09 L 82.76 26.17 C 85.15 20.71 87.8 15.13 90.99 10.09 C 92.85 7.16 95.19 3.92 98.15 2.07 C 100.32 0.72 103.46 -0.81 105.95 0.6 C 109.22 2.45 107.49 7.53 106.77 10.38 M 105.89 30.66 C 107.67 27.86 109.67 25.14 111.2 22.19 C 112.02 20.6 113.3 18.15 110.81 17.27 C 107.19 15.99 101.08 20.71 100.78 24.39 C 100.6 26.57 101.7 28.05 103.35 29.27 C 103.69 29.52 105.61 30.83 105.89 30.67 M 107.14 31.65 C 111.97 34.4 116.99 36.88 121.71 39.81 C 123.88 41.16 129.46 44.55 130.85 46.35 C 132.63 48.66 129.33 49.47 127.73 49.85 C 124.28 50.67 120.33 50.99 116.77 51.14 C 116.09 51.17 112.72 51 112.44 51.28 L 111.6 54.44 C 113.18 55.22 116.93 54.65 116.17 57.4 C 115.67 59.21 113.8 59.07 114.3 61.42 C 114.65 63.06 117.37 64.26 118.81 64.76 C 124.63 66.78 131.01 68.07 136.99 69.61 C 138.09 69.53 137.32 68.83 136.85 68.4 C 134.88 66.61 131.33 65.26 128.8 64.44 C 128.02 64.19 124.7 63.1 124.14 63.24 C 123.97 63.28 124.03 63.75 123.52 63.73 C 122.34 63.68 121.98 62.16 123.07 61.83 C 123.89 61.58 125.89 62.18 126.78 62.42 C 130.26 63.36 134.64 64.96 137.52 67.11 C 138.15 67.58 141.2 69.94 140.06 70.85 C 139.24 71.5 134.12 70.18 132.9 69.9 C 128.55 68.88 123.91 67.68 119.65 66.37 C 117.05 65.57 112.61 64.15 112.21 60.95 C 111.98 59.12 113.62 58.63 113.66 57.42 C 113.69 56.36 111.96 56.32 111.2 56.19 C 110.48 58.29 109.96 60.48 109.28 62.6 C 108.95 63.62 107.65 67.85 107.1 68.38 C 106.33 69.11 105.68 68.06 105.69 67.22 C 105.72 65.38 107.69 61.22 108.3 59.17 C 109.35 55.64 109.88 51.82 111.08 48.35 C 111.32 47.66 111.55 46.78 112.48 46.94 C 113.57 47.12 113.15 49.11 112.79 49.81 C 112.79 49.91 113.02 49.94 113.1 49.94 C 117.46 50 124.66 49.61 128.72 48.1 C 130.85 47.31 128.79 46 127.78 45.25 C 125.71 43.71 123.09 42.13 120.87 40.77 C 116.17 37.89 111.27 35.36 106.49 32.62 C 106.28 32.62 105 35.53 103.77 35.78 C 103.09 35.92 103 35.56 103.22 34.98 C 103.42 34.47 105.11 32.08 105.07 31.84 C 102.44 30.03 99.46 28.8 99.32 25.09 C 99.12 19.82 106.59 13.84 111.57 15.66 C 115.82 17.21 113.65 21.02 112.08 23.76 C 110.55 26.44 108.68 28.94 107.16 31.64 M 55.4 34.01 C 57.07 33.51 57.63 36.22 56.27 36.6 C 55.01 36.95 54.27 34.34 55.4 34.01 Z" fill="transparent" height="71.04px" id="Ua52Cogz4" width="140.31271764966405px"><path d="M 0 71.04 L 0 0 L 140.29 0 L 140.29 71.04 Z" fill="transparent" height="71.04px" id="biaIE36GP" width="140.29px"/><path d="M 46.572 29.441 C 46.012 28.881 45.112 29.961 44.862 30.431 C 44.432 31.251 44.432 31.941 44.642 32.841 C 44.842 32.891 44.892 32.771 45.012 32.651 C 45.472 32.181 47.162 30.031 46.572 29.441 Z M 106.752 10.301 C 106.612 10.431 106.222 9.971 106.152 9.851 C 105.472 8.631 106.272 7.081 106.382 5.821 C 106.612 3.121 105.442 0.961 102.442 1.751 C 97.892 2.951 94.162 8.531 91.832 12.341 C 88.822 17.271 86.362 22.671 83.852 27.881 C 83.822 28.131 83.852 28.041 84.032 28.061 C 84.742 28.151 85.812 28.041 86.612 28.061 C 90.672 28.171 95.562 28.811 97.792 32.681 C 100.482 37.351 96.782 41.341 92.202 42.241 C 89.452 42.781 82.242 42.761 83.142 38.321 C 83.652 35.821 89.262 33.971 91.482 34.461 C 92.442 34.671 92.092 35.411 91.372 35.771 C 89.662 36.611 86.962 36.301 86.072 38.431 C 84.632 41.871 90.692 41.441 92.552 40.991 C 98.152 39.651 98.862 34.071 93.932 31.151 C 90.542 29.141 86.722 29.641 82.992 30.081 C 81.502 33.041 80.322 36.151 78.972 39.171 C 76.802 44.041 74.482 50.251 71.912 54.771 C 67.622 62.321 62.132 60.101 54.762 59.551 C 40.752 58.491 26.752 57.021 12.892 54.751 C 9.542 54.201 5.402 53.561 2.482 51.811 C -2.308 48.931 0.812 42.741 3.682 39.581 C 9.392 33.291 24.892 24.901 33.052 22.401 C 35.022 21.801 38.652 20.381 39.902 22.721 C 41.542 25.781 38.652 29.491 37.952 32.461 C 37.282 35.331 39.872 35.441 41.922 34.591 C 42.252 34.451 43.542 33.851 43.552 33.541 C 42.802 31.891 43.182 29.851 44.532 28.631 C 47.772 25.711 49.422 29.291 47.082 32.411 C 46.532 33.141 45.912 33.461 45.402 34.131 C 45.462 34.461 47.072 35.461 47.292 35.921 C 47.522 36.411 47.052 36.441 46.682 36.411 C 45.802 36.351 44.892 35.331 44.212 34.831 C 41.432 36.771 35.342 38.191 35.972 32.811 C 36.282 30.191 39.522 27.591 38.622 24.861 C 37.802 22.371 34.012 23.571 32.162 24.101 C 25.922 25.881 19.272 29.931 13.842 33.471 C 9.952 36.011 5.402 39.021 3.022 43.111 C -2.308 52.291 10.642 52.701 16.552 53.541 C 30.432 55.531 45.202 57.531 59.162 58.461 C 61.992 58.651 65.462 58.821 67.782 56.921 C 69.462 55.551 71.132 52.161 72.062 50.181 C 75.102 43.681 78.582 36.261 81.112 29.591 C 81.572 28.371 82.012 27.971 81.372 26.691 C 79.682 23.361 74.182 22.831 70.912 23.191 C 64.312 23.911 57.842 27.931 54.262 33.491 C 53.832 34.161 52.592 36.781 52.152 37.021 C 51.542 37.341 50.942 36.991 51.052 36.301 C 51.272 34.911 52.852 32.391 53.762 31.281 C 56.092 28.421 61.732 24.461 65.222 23.261 C 69.402 21.821 77.512 20.971 81.082 24.051 L 82.742 26.131 C 85.132 20.671 87.782 15.091 90.972 10.051 C 92.832 7.121 95.172 3.881 98.132 2.031 C 100.302 0.681 103.442 -0.849 105.932 0.561 C 109.202 2.411 107.472 7.491 106.752 10.341" fill="rgb(255, 255, 255)" height="60.28165383543727px" id="qqFCMWOSN" transform="translate(0.018 0.039)" width="107.85674123673847px"/><path d="M 6.574 15.333 C 8.354 12.533 10.354 9.813 11.884 6.863 C 12.704 5.273 13.984 2.823 11.494 1.943 C 7.874 0.663 1.764 5.383 1.464 9.063 C 1.284 11.243 2.384 12.723 4.034 13.943 C 4.374 14.193 6.294 15.503 6.574 15.343 M 7.824 16.323 C 12.654 19.073 17.674 21.553 22.394 24.483 C 24.564 25.833 30.144 29.223 31.534 31.023 C 33.314 33.333 30.014 34.143 28.414 34.523 C 24.964 35.343 21.014 35.663 17.454 35.813 C 16.774 35.843 13.404 35.673 13.124 35.953 L 12.284 39.113 C 13.864 39.893 17.614 39.323 16.854 42.073 C 16.354 43.883 14.484 43.743 14.984 46.093 C 15.334 47.733 18.054 48.933 19.494 49.433 C 25.314 51.453 31.694 52.743 37.674 54.283 C 38.774 54.203 38.004 53.503 37.534 53.073 C 35.564 51.283 32.014 49.933 29.484 49.113 C 28.704 48.863 25.384 47.773 24.824 47.913 C 24.654 47.953 24.714 48.423 24.204 48.403 C 23.024 48.353 22.664 46.833 23.754 46.503 C 24.574 46.253 26.574 46.853 27.464 47.093 C 30.944 48.033 35.324 49.633 38.204 51.783 C 38.834 52.253 41.884 54.613 40.744 55.523 C 39.924 56.173 34.804 54.853 33.584 54.573 C 29.234 53.553 24.594 52.353 20.334 51.043 C 17.734 50.243 13.294 48.823 12.894 45.623 C 12.664 43.793 14.304 43.303 14.344 42.093 C 14.374 41.033 12.644 40.993 11.884 40.863 C 11.164 42.963 10.644 45.153 9.964 47.273 C 9.634 48.293 8.334 52.523 7.784 53.053 C 7.014 53.783 6.364 52.733 6.374 51.893 C 6.404 50.053 8.374 45.893 8.984 43.843 C 10.034 40.313 10.564 36.493 11.764 33.023 C 12.004 32.333 12.234 31.453 13.164 31.613 C 14.254 31.793 13.834 33.783 13.474 34.483 C 13.474 34.583 13.704 34.613 13.784 34.613 C 18.144 34.673 25.344 34.283 29.404 32.773 C 31.534 31.983 29.474 30.673 28.464 29.923 C 26.394 28.383 23.774 26.803 21.554 25.443 C 16.854 22.563 11.954 20.033 7.174 17.293 C 6.964 17.293 5.684 20.203 4.454 20.453 C 3.774 20.593 3.684 20.233 3.904 19.653 C 4.104 19.143 5.794 16.753 5.754 16.513 C 3.124 14.703 0.144 13.473 0.004 9.763 C -0.196 4.493 7.274 -1.487 12.254 0.333 C 16.504 1.883 14.334 5.693 12.764 8.433 C 11.234 11.113 9.364 13.613 7.844 16.313" fill="rgb(255, 255, 255)" height="55.701346106835324px" id="nNj_KzvQr" transform="translate(99.316 15.327)" width="40.99665472241796px"/><path d="M 0.557 0.061 C 2.227 -0.439 2.787 2.271 1.427 2.651 C 0.167 3.001 -0.573 0.391 0.557 0.061 Z" fill="rgb(255, 255, 255)" height="2.683551169478406px" id="yRfNCwP4K" transform="translate(54.843 33.949)" width="2.190504977395463px"/></g></svg>)
