Poincaré Studio takes its name from Henri Poincaré, the French mathematician and philosopher of science, who believed that true creativity arises from the meeting point of logic and intuition. This philosophy echoes how we approach our work.

In hospitality, every strong concept begins with structure: data, market research, behavioral analysis, spatial logic. But from that foundation, a second layer must emerge — one of narrative, emotion, and imagination. At Poincaré, we operate in that intersection. We build with reason, then elevate with poetry.

The name also holds visual meaning. Point suggests the circle — a symbol of intuition, creativity, and the feminine. Caré evokes the square — order, logic, and the masculine. Our role is to hold both: to imagine ideas that are not only original, but also grounded, feasible, and meaningful — for our clients and for ourselves.