Alaric

A rare dual talent, Alaric Bey is both a trained “nez” in the world of fragrance (notably with LVMH) and an accomplished photographer. Logan first met Alaric in Dubai through his photographic work, and their collaboration has since evolved into a lasting creative partnership.

At Poincaré Studio, Alaric supports both visual and sensory storytelling — capturing spaces through his lens while also curating bespoke scent identities for lobbies, wellness areas, and room amenities. His refined sensibility makes him an invaluable contributor to the emotional atmosphere of every project.