POINCARÉ STUDIO®

Concept Creation

Branding

Hospitality Strategy

Concept Creation

Branding

Hospitality Strategy

SERVICES CONTRACTED

Concept Creation
Hospitality Strategy
F&B Programming
Copy-writing
Naming & Trademark
Branding

We had the privilege of collaborating with Michaël to create the full hospitality strategy, F&B programming, and branding for IDEN — his new glamping brand offering luxury immersion in nature. From forests to seacoasts, mountains, and deserts, IDEN redefines the outdoor experience without compromising the comfort of a high-end hotel.

Our role spanned from the naming, to concept narrative, brand’s visual and verbal identity, ensuring every guest touchpoint reflected the project’s values: reconnection, serenity, and elevated simplicity. This meant designing a cohesive experience where architecture, F&B, and service work in harmony to create a timeless, inspiring retreat.

BRANDING INSPIRATION

For IDEN, the brand identity was conceived as a sanctuary — a visual and emotional language capturing the purity of nature and the elegance of minimal luxury. The design draws from the textures and colors found in IDEN’s diverse landscapes: the deep greens of forest canopies, the warm tones of sunlit wood, the soft neutrals of sand and stone.

Typography is clean and architectural, reflecting the precision and craft of the lodges themselves. Photography is immersive and atmospheric, inviting the viewer into a slower rhythm of life, where every detail — from materials to tableware — reinforces the brand’s ethos of conscious living.

This visual universe is not about excess but about intention: each element is curated to enhance the feeling of being fully present, surrounded by nature, yet embraced by comfort. The result is a hospitality brand that feels both rooted and aspirational — where guests step into spaces designed to restore the body, inspire the mind, and awaken the senses.