We created The Swallow Collection — a boutique hotel project in Seville inspired by the city’s mysticism, its Mudejar architecture, and the timeless charm of its plazas and fountains.

Our work began with a market study of Seville’s hospitality and F&B scene, complemented by an F&B safari across the city to identify opportunities and gaps. From this foundation, we defined the positioning, concept narrative, and F&B direction — ensuring that the property would not only blend with Seville’s cultural fabric but also stand out as a distinctive destination.

We led the naming exercise and brand creation, developing the emblem, typography, and overall storytelling. Parallel to this, we crafted the operational flow and guest journey, making sure the experience was as functional as it was poetic. From façade and interior inspirations to uniform design, OS&E selection, and printed collaterals, every detail was conceived as part of a coherent and cinematic world.

The guiding idea was to build a brand that feels native to Seville yet timeless enough to travel, one that can adapt to other cities while carrying the same Andalusian essence. The swallow bird — a symbol of return, memory, and lightness — became the emblem and spirit of the collection.