We conceived Stella Sky Lounge as the rooftop signature of the St. Regis Riyadh — a place where astronomy, gastronomy, and contemporary luxury converge above the city skyline.

From the start, the narrative was anchored in Saudi Arabia’s astronomy heritage and the eternal symbolism of the sun, moon, and stars. These celestial references guided every decision: from naming and brand identity to the smallest operational detail. The result is a lounge that feels suspended between desert and cosmos.

By day, Stella Sky is a private oasis: a poolside retreat reserved for in-house guests, defined by calm, horizon lines, and golden desert light. By night, it transforms into Riyadh’s most elevated social destination — a stage for crafted cocktails, gastronomic storytelling, curated shisha rituals, and live performances under the stars.

Our work extended across every dimension of the experience. We developed the brand ecosystem with its logotype, monogram, color palette, and constellation-inspired motifs, ensuring cohesion across print and digital applications. Culinary storytelling was embedded into the F&B program, creating recipes and rituals that bridge Middle Eastern tradition with contemporary mixology. Uniforms, OS&E, packaging, and merchandising were designed to serve as tactile reinforcements of the brand’s identity, while a dedicated social media framework translated Stella Sky’s celestial DNA into the digital sphere with the same resonance it carries in the physical space.