BRANDING INSPIRATION

The name itself that we choose — Wunder Baker — is a trilingual wink: “Wunder” (German for wonder), “Baker” (English but also Alsatian), evoking a city that has danced between tongues for centuries.

Strasbourg’s Rue des Juifs, with its timber-framed houses and cobblestones, was the stage. The bakery did not try to outshine the street; instead, it inserted a world of color and whimsy into its historic fabric: terracotta, blush pink, deep green, soft yellow.

The design universe borrowed from Wes Anderson’s cinematic codes — symmetry, pastel tones, playful seriousness. Illustrations (pretzel, kouglof, croissant, baguette) were drawn with the looseness of old postcards, turning everyday food into small emblems. Typography was bold but never cold, softened by rhythm and warmth.

Every detail was built for use: the kraft bag that rustles on cobblestones, the sticker on a croissant pouch, the loyalty card in a wallet inspired by the board game Scrabble. The brand revealed itself not through a logo alone, but through dozens of small tactile encounters — functional first, poetic second.