BRANDING INSPIRATION

For JACKIE, the brand identity was built as an intimate portrait — a visual language echoing the elegance, confidence, and grace of the First Lady herself. We began with a bespoke monogram, its curves inspired by the branches of a Mediterranean olive tree, grounding the concept in the warmth of the region’s heritage. The main logo flows like a hand-written signature, as if signed by Jackie herself — assured, feminine, and timeless. Patterns draw from the textures and symbols she cherished: a silk scarf she once loved, reinterpreted into a modern graphic motif. We also created an Art Deco laurel leaf, reimagined as a subtle nod to victory and legacy. The palette blends gold with deep bleu roi, soft marble veined like fabric folds, and delicate floral patterns that bloom across seat backs and vintage mirrors. Each hue was chosen from dresses Jackie once wore — not copied, but distilled into tones that feel both contemporary and eternal.

The result is a visual universe where every detail whispers her story — part Mediterranean sun, part American poise — and every guest steps into a world shaped by her enduring spirit.